Privacy Policy

Peony Shop Holland 2018

Privacy Statement

In this Privacy Statement we describe who we are, we define Personal Data, how and for which purposes we process your personal data, how you can exercise your privacy rights, what we do to ensure your personal data is processed safely and how long your personal data is retained. This Privacy Statement is applicable in case or whenever you visit our website (, when you place an order and/or when we conclude an agreement.

Our Company:

Peony Shop Holland
Kadijkweg 51 – 1614 MA Lutjebroek
The Netherlands
Phone number: +31623236056
Chamber of Commerce: 36035277

Personal Data

Personal Data means information which relates to an individual and which identifies that individual, either directly or indirectly.

Processing Personal Data

Processing Personal Data means: to collect, store, organize, retain, maintain, retrieve, consult, use, provide by means of forwarding or any other form, assemble, interrelate, erase or remove personal data.


We process your personal data in order to be able: to contact you, to process orders, to prepare quotations and agreements, to inform you of changes in our services and products, to deliver our goods, to send newsletters when you have given permission to do so, to make general and targeted offers, to register your account on our website. We solely process personal data that are required for above mentioned purposes.

We also process your personal data to comply with legal obligations, to improve our services, to handle complaints and to prevent fraud. We will not sell or provide personal data to third parties. We will not create user profiles based on personal data and we will not take automated decisions that could have significant consequences for you. In order to take care of your personal data, we conclude a processing agreement with companies if these companies process your data for us.

Personal data we process

To carry out above mentioned purposes we process the following personal data:

– first name and surname
– address data
– phone number
– e-mail address
– IP-address
– bank account

Legal rights

If you want to know which personal data we have processed, please send an e-mail message to with the request to get insight into your personal data. You will receive a response to the request no later than four weeks.

Is your personal data incorrect, incomplete, irrelevant for the purposes for which they have been processed or in any other way contrary to the General Data Protection Regulation (AVG) or other legislation? In that case you are entitled to correction of your personal data. You also have the right to object to the processing of your personal data, the right to have less data processed, the right to withdraw the permission you have given and the right to data portability. Correction means improvement, addition, removal or protection of your personal data. Send your request to or contact us via telephone number: +31623236056. You will receive a
response to the request no later than four weeks. We would also like to point out the possibility of submitting a complaint to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

When you place an order at our webshop, you can also view and adjust your personal data via your account on our website.


Personal data is and must remain personal. We think it is important that personal data is not made public or processed unlawfully. Therefore we apply all possible technical and organizational measures to safely process your personal data. To secure your personal data we use security software such as a virus scanners and firewalls, passwords for electronic systems, a secure internet connection, backups,
and data encryption.


We do not store personal data longer than strictly necessary for the execution of our purposes. If legal regulations is to be applied to the storage, personal data will not be kept longer than prescribed by law.

At Peony Shop Holland “we” respect your privacy rights. We have created this Privacy Policy to explain how we treat the information collected and received from your use of our website

This Privacy Policy applies only to our website, and we are not responsible for the practices of persons, companies, institutions or websites that Peony Shop Holland does not control, manage, or employ. Except as set forth in this Privacy Policy and our Terms of Service (“Terms of Use”) and other published guidelines, we do not release personal information about our users without their permission.

What Information this Privacy Policy Covers

Some of our Website’s functionality can be used without revealing any personal information, though for features or services related to purchase or account creation, personal information is required. If you do not use these specific features or services on the Website, then the only information we collect will be “Non-Personal Information” (i.e., information that cannot be used to identify you). Non-Personal Information includes information such as the web pages that you have viewed or search parameters that you enter when viewing Peony Assortments. In order to access certain features and benefits on our Website, you may need to submit “Personally Identifiable Information” (i.e., information that can be used to identify you). Personally Identifiable Information can include information such as your name and email address, among other things. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to Peony Shop Holland. Inaccurate information may affect your ability to use the Website, the information you receive when using the Website, and our ability to contact you. For example, your email address should be kept current because that is one of the primary manners in which we communicate with you.

What You Consent to by Using Our Website

Please understand that by submitting any Personally Identifiable Information to us, you consent and agree that we may collect, use, disclose and retain such Personally Identifiable Information in accordance with this Privacy Policy and our Terms of Use, and as permitted or required by law. If you do not agree with these terms, then please do not provide any Personally Identifiable Information to us. If you refuse or withdraw your consent, or if you choose not to provide us with any required Personally Identifiable Information, we may not be able to provide you with the services that can be offered on our Website – primarily the purchase of peonies.

What Information We Collect

We gather two types of information about users through the Website:


When users come to our Website, we may track, collect and aggregate Non-Personal Information indicating, among other things, which pages of our Website were visited, the order in which they were visited, when they were visited, and which hyperlinks were “clicked.” We also collect information from the URLs from which you linked to our Website. Collecting such information may involve logging the IP address, operating system and browser software used by each user of the Website. Although such information is not Personally Identifiable Information, we may be able to determine from an IP address a user’s Internet Service Provider and the geographic location of his or her point of connectivity.

We also use or may use cookies and/or web beacons to help us determine and identify repeat visitors, the type of content and sites to which a user of our Website links, the length of time each user spends at any particular area of our Website, and the specific functionalities that users choose to use. Essentially, cookies are a user’s identification card for the servers. Web beacons are small graphic files linked to our servers that allow us to track your use of our Website and related functionalities. Cookies and web beacons allow us to serve you better and more efficiently, and to personalize your experience at our Website. Cookies and web beacons are not used to retain Personally Identifiable Information. From time to time we may also use additional typical methods of collecting data.


We collect Personally Identifiable Information that you provide to us when you sign-up for email updates or create an account with us, place orders, and/or send us email messages. Among other things, we may use the Personally Identifiable Information that you provide to respond to your questions, fulfill your peony orders, send you updates about peony prices, coupons, special offers, and send you email messages about Website maintenance or updates, among other things.

Use of Cookies

We use the following specific cookies on our website:

  • The Peony Assortment page uses cookies to ‘remember’ the number of peonies you wish to view per page. The numbers include 12, 24, 60, 120 or all peonies per page.
  • Your choice of currency USD or Euro is stored in a cookie. This choice of currency is used to display the Peony prices in either USD or Euro.
  • Cookies are used to identity you as an authenticated registered user. This is required to provide you access to the registered user area so you can buy peonies using the site, update your profile information, view past orders or make payments via Stripe.

We also use 3rd party cookies as we use services from Facebook, Twitter, Google Plus, LinkedIn and Pinterest. These providers are used when you wish to like or share one of our website pages or peony images. We use Hotjar and Google for analytics and user statistics.


We may offer you the ability to receive updates either via email or by posting on portions of the Website only accessible to registered users. In order to subscribe to these services, you may be required to provide us with Personally Identifiable Information such as your name and email address.


From time to time, Peony Shop Holland may offer you updates prices through their newsletter or through the Website. If you desire to subscribe to our newsletter, you will be asked to provide us with certain information necessary for subscription. This information may include, among other things, your name and email address. Peony Shop Holland, or its third party service providers, may, for instance, collect certain information from you in conjunction. You are free to opt-out of our newsletters any time without any cause

Peony Orders and Purchases

When purchasing peonies through the Websites, you may be required to provide us with Personally Identifiable Information, such as your name, address, billing information (i.e., credit card information and billing address) (“Billing Information”), shipping address, email address and more. You do not need a credit card when placing orders for peonies at our website. Once your order has been approved, you may make payments via the Pay buttons connected to your specific order. We do not store credit card information and payments are processed only at Stripe site.

Third Party Tracking

Third parties, including linked sites and applications (e.g., Facebook and YouTube), customer support services and data analytics services, may collect information about you in connection with your use of the Website (e.g., usage information). Such third parties may use tracking technologies in connection with the Website, which may include the collection of information about your online activities over time and across third-party web sites or online services. In some cases, third party tracking tools may only collect Non-Personal Information about your use on the Website. However, in other cases, such third parties may collect Personally Identifiable Information about you as they engage in these activities (e.g., customer support services may obtain your name and email address in conjunction with their support activities).

External Links

For your convenience we may provide links to websites operated by companies other than Peony Shop Holland (“Third Party Sites”) that we believe may be of interest to you, for example shipping company websites, government regulation websites, social media sites, review sites. We do not disclose your Personally Identifiable Information to these Third Party Sites without obtaining your consent. We do not endorse and are not responsible for the privacy practices of these Third Party Sites. If you choose to click on a link to one of these Third Party Sites, you should review the privacy policy posted on the other website to understand how that Third Party Site collects and uses your Personally Identifiable Information.

Confidentiality, Security and Retention of Personally Identifiable Information

We consider the confidentiality and security of your information to be of the utmost importance. We will use commercially reasonable efforts to keep your Personally Identifiable Information private and will not share it with third parties, except as otherwise provided in this Privacy Policy, or unless we have good faith belief that such disclosure is necessary in special cases, such as a physical threat to you or others. Peony Shop Holland takes reasonable measures to protect your Personally Identifiable Information from disclosure to or access by third parties. Please note that we do not guarantee the security of Personally Identifiable Information, and there is some risk that an unauthorized third party may find a way to circumvent our security systems or that transmission of your information over the Internet will be intercepted. Also note that we may retain and store your information in our databases and systems even after your account is deactivated.

Updating or Deleting Your Personally Identifiable Information

We maintain a procedure in order to help you confirm that your Personally Identifiable Information remains correct and up-to-date. You may update your Personally Identifiable Information by logging into the Website and visiting your user account page. Keep in mind, however, that even after updates to your Personally Identifiable Information, we may maintain and store older versions of such information within our databases, access logs and other records.

If you have any privacy-related questions or unresolved problems, you may contact us using the information provided below.

Changing Our Privacy Policy

Please note that we review our privacy practices from time to time, and that these practices are subject to change. Any change, update, or modification will be effective immediately upon posting on our Website. We will take reasonable steps to notify you of any material changes or modifications to this Privacy Policy. We will also change the effective date of this Privacy Policy (located at the bottom of this page). Be sure to return to this page periodically to ensure familiarity with the most current version of this Privacy Policy.

Protecting Children’s Privacy

Peony Shop Holland strongly believes in protecting the privacy of children. In line with this belief, we do not knowingly collect or maintain Personally Identifiable Information on our Website from persons under 13 years of age, and no part of our Website is directed to persons under 13 years of age. If you are under 13 years of age, then please do not use or access this Website at any time or in any manner. We will take appropriate steps to delete any Personally Identifiable Information of persons less than 13 years of age that has been collected on our Website without verified parental consent upon learning of the existence of such Personally Identifiable Information.

Contacting Peony Shop Holland

If you have any questions, comments or complaints about this Privacy Policy or our Website, please contact us at:

Peony Shop Holland
Kadijkweg 51, 1614 MA, Lutjebroek, The Netherlands
Phone: +31 623 236 056

Our Privacy Policy was last updated November 15, 2024.